Yves Saint Laurent to be renamed by creative director Hedi Slimane | Saint Laurent | The Guardian
What's In A Name: Rebranding Dementia Hits YSL, Pardon SLP - Irenebrination: Notes on Architecture, Art, Fashion, Fashion Law & Technology
Hedi Slimane Finally Speaks on the Saint Laurent Rebranding | HYPEBEAST
Saint Laurent, by Hedi Slimane, wins Wallpaper's 'Best Rebranding' award | Wallpaper*
The Yves Saint Laurent Rebranding…
Yves Saint Laurent Rebrand Famous Brand, 61% OFF | formacion.openlatinoamerica.cl
The Rebranding Success Stories: Saint Laurent, | Fashionbi Newspaper
Hedi Slimane's controversial yet successful rebranding of the venerable Yves Saint Laurent label is not to everyone's taste | The Independent | The Independent
Saint Laurent, by Hedi Slimane, wins Wallpaper's 'Best Rebranding' award | Wallpaper*
Thinking - Interbrand
:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/CFUF7464VFEO5F3MRJJYIXGG6A.jpg "Making Sense of the YSL Retrobranding | BoF")
Making Sense of the YSL Retrobranding | BoF
Why do Fashion brands change their logos? – Luiss Future Makers
First look at Yves Saint Laurent rebranding
The Rebranding Success Stories: Saint Laurent, | Fashionbi Newspaper
Creative Strategy Document: Saint Laurent V2 (pdf)
What every luxury brand can learn from the transformation of Yves Saint Laurent
YVES SAINT LAURENT REBRANDING
Saint Laurent, by Hedi Slimane, wins Wallpaper's 'Best Rebranding' award | Graphic design packaging, Graphic design branding, Identity design
:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/CAVJK7JASJAK7EXZ4R47GXUPKY.jpg "Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand's Logo Looks the Same | BoF")
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand's Logo Looks the Same | BoF
UPCOMING REBRANDING: How's That Yves Saint Laurent Store Coming Along In SoHo?-UPDATED- (The Shophound)
The Rebranding Success Stories: Saint Laurent, | Fashionbi Newspaper
Crappy rebrands that betrayed their brand heritage
